Selling Oprah and Howard Stern
Quick quiz:
What do Howard Stern, Oprah Winfrey, and Paul McCartney all have in common?
Answer: All three are baby boomers... that's the generation born between January 1, 1946 and December 31, 1963.
And when you're marketing to baby boomers, keep this marketing strategy fresh in your mind... as baby boomers age, their eyesight gets worse.
The King of Copy reveals how to guarantee that your ads get seen by this powerful group of spenders at...
Turn shy prospects into chatty buyers
Fact: It's tougher than ever to strike up a conversation with new people these days.
Even those with the gift for gab often have a hard time continuing the conversation after running out of cliches.
Author Scott Ginsberg suggests these 6 creative questions to strike up a lasting conversation with every new person you meet at...
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